Having trouble getting clients to view your listings?
Before we dive into the tips, let’s explore how and why the right soundtrack can elevate your real estate listings.
Video listings and virtual tours are highly recommended for real estate marketing. The National Association of Realtors reports that 73% of sellers would choose an agent who can market their property with video. Real estate video listings help potential buyers easily picture the property without having to schedule a physical visit. This convenience encourages buyers to reach out to the agent for more information if they think the property meets their needs.
Maximize the Potential of Your Video with a Fitting Soundtrack
Many real estate videographers have discovered that matching the music with the video’s pace and content increases interest and keeps viewers engaged. A well-chosen background soundtrack can bring an extra layer to your real estate marketing video, triggering certain emotions and responses from your audience.
Now that we’ve discussed why a good soundtrack is important, let’s look at some simple things to keep in mind when picking the right music for your real estate videos.
Tip # 1: Music That Aligns with Your Property
Just like every property has its unique feel, the right music should match its characteristics and appeal to the right audience. You can use the following categories for your music choices.
- Luxury Properties: Classical or instrumental jazz for elegance.
- Family Homes: Upbeat, cheerful tunes to convey warmth.
- Urban Apartments: Modern electronic or indie music for a trendy vibe.
- Vacation Homes: Tropical or acoustic tracks to evoke relaxation.
Understanding the property and who might be interested in it will help you pick the right music to set the perfect mood.
Tip # 2: Use Trending Music for Reels or Shorts
When making Instagram Reels, Facebook Shorts, YouTube Shorts, or TikToks, it’s a good idea to use trending music on each platform. This is because social media algorithms often favor content that is popular or trending, making it more likely for your video to be shown to a larger audience, as the platform sees it as engaging and relevant.
Additionally, trending music can act as a hook to capture the viewer’s attention in the first few seconds of the video. This is especially important for reels and shorts, where users tend to scroll quickly through content. Lastly, trending music often feels familiar and popular. When people recognize and enjoy the music, they’re more likely to watch the video longer, interact with it (like, comment, share), and boost overall engagement.
Tip # 3: Keep It Short
In today’s fast-paced digital world, people’s attention spans are short. For real estate videos, it’s important to keep them brief to hold viewers’ interest. Most experts suggest that keeping home tours under two minutes helps keep potential buyers engaged. However, remember that different platforms have different preferred video lengths, so make sure to adjust your videos based on the platform.
Recommended real estate video length:
For YouTube and Facebook: 2 minutes.
For Twitter and Instagram: 30 to 60 seconds.
Tip # 4: Use Music That Builds to a Crescendo
Another effective way to enhance your real estate videos is by using music that gradually builds in intensity. A crescendo, which is a slow rise in volume and energy, can make the video more engaging and emotionally impactful for viewers when used thoughtfully.
Selecting a music track that builds to a crescendo at key moments, like highlighting a property’s best feature, can emphasize the importance of those elements. Music that gradually increases in intensity also helps set the tone, creating excitement or drama for your real estate videos. For example, choosing a track that begins softly and grows stronger as the video moves forward helps maintain viewer interest and keeps them engaged.
Tip #5. Let the Property Shine
While music adds to the overall experience, the focus of your video should always remain on the property. The soundtrack should enhance the visuals and highlight the property’s key features without being too overwhelming or distracting. By the end of the tour, your audience should feel excited to rewatch the video or, even better, reach out to schedule a viewing. Aim for a balance where the music enhances the experience but doesn’t overshadow the property itself.
Tip #6. Stay Compliant with Copyright Laws
As you choose music for your video, make sure it complies with copyright laws. Using copyrighted music without permission can result in serious issues, such as your video being muted or removed from online platforms. To avoid this, use royalty-free or non-copyrighted music for your real estate videos. This allows you to find tracks that perfectly suit the property’s style and mood while staying legally compliant.
Adding the right music to your property videos can make a huge impact by grabbing your audience’s attention and boosting engagement. By matching the music to the property’s unique features, using trending tracks or those with a gradual build-up, keeping the videos concise and engaging, and following copyright rules, you can maximize the effectiveness of your real estate videos.
Let the perfect soundtrack set the tone, attract buyers, and leave them imagining the property as their future home.
Virtual Professionals 