What is a call to action? How does it help attract more clients to your business?
A Call-To-Action (CTA) is a phrase, sentence, or directive that encourages your audience to take a specific next step. It’s commonly used in marketing, sales, and communication strategies to inspire immediate action.
Let’s dive in and learn how these 9 call-to-action ideas can help make your blog posts attract more clients!
1. Get Readers To Read More Of Your Content
The more time people spend on your website, the more they learn about you and your business. A simple way to do this is by linking to other blog posts within your content, using related keywords. For example, if I mention “podcasts,” I’d link it to a post about podcasts. This helps readers find topics they’re interested in and shows them your site has plenty of valuable content. You can also add related links at the end of posts manually or with tools like Outbrain.
2. Get Readers To Share Your Posts On Social Media
You can add social sharing buttons in many places, but the best spot is at the end of your post. If someone reads all the way to the end, they’re more likely to share it. You can also combine these buttons with other call-to-action, like asking readers to leave a comment (which we’ll talk about next).
Don’t go overboard with social sharing buttons. While some plugins let you add buttons for every social network, most people share content on Facebook, Twitter, LinkedIn, or through email. Focus on these options at the end of your posts.
3. Get Readers To Leave A Comment
What makes a blog feel like a community? The comments section. It can be tough to manage, but if your business has the time to separate meaningful discussions from spam, allowing comments and encouraging people to share their thoughts is a great idea. Make sure to end your blog post with a question that invites conversation.
You can ask readers if they have questions, what their experience is with the topic, or how they plan to use the tips you shared. Changing the question at the end of each post keeps readers engaged and encourages them to comment.
4. Get Readers To Subscribe To Your Email List
What’s better than a social share or a comment? An email subscriber! You can encourage readers to subscribe in different ways. For example, if you have a newsletter that includes your latest blog posts and listings, invite readers to subscribe so they can get the next post sent to their inbox.
An even better way is to offer something valuable in exchange for their email. For example, if your blog is about buying homes in a specific area, you could offer a free ebook on what to look for when buying a home there. People reading your posts will likely be interested in the guide, and those who download it could become potential leads for your business.
5. Get Readers To Contact You
If your business depends on people reaching out via phone or email for your listings or services, end your post with a call-to-action that encourages readers to contact you directly, whether by phone, email or by scheduling a consultation. This is a more direct approach, but if it moves readers further down your sales funnel, it can significantly increase the value of your blog content.
Off-Site CTAs for your blog posts.
Next, let’s explore CTAs for blog posts on other websites. Writing for other sites is a great way to build your brand, increase your business exposure, and drive traffic back to your website.
6. Get Readers To Visit Your Website
Writing blog posts for other websites is a great way to drive traffic to your site, especially if you make good use of your author bio. This bio usually appears at the end of your post and is your chance to promote yourself. It’s easy to misuse this space, so be sure to craft a bio that encourages people to visit your website.
Before writing for another site, check how they allow authors to promote themselves. At the very least, they should let you include a photo, a short description, and a link to your site. If they don’t, you’ll likely get minimal traffic. If they offer more, take full advantage.
In your bio, briefly introduce yourself, explain what you do, and encourage readers to visit your site for more related content. For example, if they liked the post, let them know they can find more on your blog.
7. Get Readers To Visit Your Website And Subscribe To Your Email List
Instead of just directing readers to more blog posts, encourage them to subscribe to your email list. You can offer a free ebook related to your topic, like the one mentioned earlier, and create a page just for that ebook. Then, in your author bio, introduce yourself and invite readers to visit your site to download the ebook on buying a home.
Once they land on that page, they’ll see the ebook offer along with a form to capture their name and email. After they subscribe, you can thank them and guide them to other blog posts, your Facebook page, or your latest listings.
8. Get Readers To Follow You On Social Media
In addition to linking to your website, you can actually add a link to your social media profiles, like Facebook, Twitter, or LinkedIn. Before writing for a website, research how many links you can include in your author bio and which ones you can use.
If you’re only allowed one link, try adding your Twitter handle without a link (just your @username) and link to your Facebook page instead. This way, readers who aren’t ready to visit your site but want to follow you can connect with you on Facebook. Later, you can target them with Facebook ads, as long as they fit your ideal customer profile.
9. Get Readers To Buy Your Product Or Services
This might be obvious, but it’s worth mentioning. If your content is engaging and shows clear value, your call-to-action can simply be telling readers to buy your products or services. Direct them to a checkout page or a form where they can leave their details so you can contact them right away.
As you can see, there are many ways to encourage readers to do more than just read your blog post. You want them to take actions that help build a relationship with you, have them join your email list, or put them in a position where you can contact them with ads. Start using these CTAs to get more value from your blog content!
Important Advice: Use personalized CTAs to make blog readers feel more connected and motivated to take action.
Instead of using a generic CTA like ‘subscribe now,’ try personalizing it with phrases like ‘Download Your Free Guide to Productivity‘ or ‘Find the Best Virtual Assistant Services for Your Business.’ Personalizing CTAs helps them feel more relevant and targeted to the audience.
Take action now—use your call to action and start drawing in more clients today!
Virtual Professionals 