Ready to make clients say ‘YES’ effortlessly?
Do you have a proven method for transforming client doubts into a confident ‘Yes’? Mastering the skills to help clients make decisions with ease can improve relationships and lead to better results.
Here are some strategies to simplify clients’ decisions to work with you.
1. Understand The Client’s Needs
Start by showing that you understand what your client needs.
You can do this by sharing helpful content on your blog or social media that shows your skills and knowledge—whether it’s about your work or your industry. This helps clients see that you understand their challenges.
You can also share examples of similar work in your proposals, on your website, or on social media. This shows them you’ve done this type of work before, so you know what’s needed and how to handle it.
During initial consultations, ask specific questions to understand their key concerns and use tools like surveys or intake forms to gather information on their priorities and challenges. Based on this, offer customized solutions such as time-saving processes, improved communication, or tools to streamline the workflow.
2. Have Plain-English Terms Of Work
Make it easy for clients to say yes by using simple, clear terms in your agreement.
Keep everything straightforward and avoid surprises by outlining what you’ve already discussed. Create a clear scope of work that explains what you’ll do, the results they can expect, and the timeline. Use plain language instead of legal jargon, so clients don’t feel the need to hire a lawyer, which could delay the process or make them reconsider. Include details like how many revisions are included, what happens if the project is canceled, who owns the files, payment terms, and responsibilities for extra costs like hosting or plugins. Clear terms help clients feel confident and allow you to start the project quickly without unnecessary delays or doubts.
3. Set Expectations
Setting clear expectations is key, and you should do this at every step of the process. Let clients know what’s coming next, so they aren’t left guessing or wasting time.
When discussing the project, explain what they need to do to move forward. For example, do they need to sign a contract and pay 50% upfront? Let them know, and make the steps easy to follow.
Also, tell them what happens after that. Will you start right away or later? Do they need to send you any files or information? If so, explain exactly how they should do it.
Having a clear process shows that you’re experienced and professional, which builds trust and earns you more respect.
4. Get Electronic Signatures
Allowing clients to sign contracts or estimates digitally can significantly improve the process of securing new work. Many have experienced a noticeable increase in acceptance rates and faster signatures after switching from PDF contracts to digital signing tools.
In the past, clients were often asked to print out the contract, sign it, then take a picture or fax it back. While digital signatures were becoming more common, this process could feel like a hassle and could delay getting started.
Asking clients to go through multiple steps before the work even begins can create the impression that working with you is difficult. It’s important to make the contract signing process as easy as possible, so clients can move forward quickly.
Using electronic proposal software like DigiSign is a simple way to enable digital signatures. There are various options available with different features and pricing, but the key is to adopt one that streamlines the process.
5. Take Online Payments
Offering online payment options, especially for new clients, is important. If the project needs to start quickly, clients should be able to pay without delays.
While some prefer paper checks or bank transfers because they don’t involve fees, it’s still common to require 50% upfront for new clients. It’s a good idea to provide multiple payment options, such as:
- Check
- Bank Transfer
- Credit Card
The quicker payments are processed, the sooner the work can begin. Plus, allowing online payments, especially by credit card, can help build trust with new clients. They might feel more secure using a credit card, knowing they have some protection, compared to paying by check or bank transfer, where once the money is sent, it’s gone.
By applying these strategies, you make it easier for clients to say yes and create a smooth, professional working relationship. These small actions can build trust and confidence, getting clients excited and ready to begin.
Ready to close more deals with a client? Start applying these strategies and turn their NO into YES!
Virtual Professionals 